Sonke Gender Justice
Homepage Redesign • UX/UI Case Study
Reimagining Sonke Gender Justice
A strategic homepage redesign focused on emotional storytelling, accessibility, and community engagement.
This redesign focused on transforming a dense informational experience into a modern, emotionally engaging platform that encourages action, accessibility, and community participation.
Creative Director
Leah Knipe
Disciplines
Project Duration
2 Weeks
THE PROBLEM
The Challenge
The original homepage contained valuable information, but lacked visual hierarchy, emotional engagement, and clear user pathways. Important campaigns, resources, and calls-to-action were difficult to navigate, reducing clarity and interaction.
NAVIGATION REDESIGN
Simplifying Navigation
The navigation was redesigned to create clearer pathways, improve accessibility, and strengthen donation visibility while maintaining the organisation’s identity.
HERO REDESIGN
Creating Emotional Entry Points
The homepage hero was redesigned to immediately communicate the organisation’s mission through cinematic imagery, bold typography, and action-focused messaging.
NEW SECTION
Why This Matters
Gender justice affects communities, families, education, healthcare, and human rights. This section was introduced to emotionally contextualize the organisation’s mission before users engage with deeper content.
FEATURED CAMPAIGNS
Action-Led Campaign Engagement
Campaign cards were redesigned to create clearer participation pathways through more intentional UX writing and stronger visual storytelling. Instead of generic “Read More” buttons, campaign CTAs were rewritten to feel more human, emotional, and action-oriented.
IMPACT IN ACTION
Structuring Key Focus Areas
The organisation’s core focus areas were redesigned into a more interactive and accessible experience, improving readability, navigation, and user engagement through simplified content, focused imagery, and action-driven calls to action.
NEW SECTION
GET INVOLVED
A new participation-focused section was introduced to create clearer pathways for volunteering, partnerships, and advocacy support.
NEW SECTION
Real Impact In Numbers
Impact statistics were simplified and restructured to improve readability while reinforcing organisational credibility and reach. The redesign reduces cognitive overload while maintaining impact visibility.
NEW SECTION
Human-Centered Storytelling
A new testimonial section was introduced to create emotional trust, authenticity, and stronger community representation throughout the experience.
NEWS & IMPACT
Editorial News Experience
The news section was redesigned using stronger visual hierarchy, clearer article previews, and more modern editorial layouts. The redesign improves discoverability and encourages deeper engagement with organisational updates.
HOW WE WORK
How We Create Change
Operational and advocacy pillars were transformed into a cleaner icon-based system to improve scanning, consistency, and readability.
STORIES OF IMPACT
Real Stories. Real Impact.
Community stories were redesigned using more emotional imagery and clearer editorial structure to strengthen connection and readability.
SUPPORT & HOTLINE
Accessing Support Safely
Support pathways were redesigned to improve visibility, accessibility, and trust through clearer emergency information and stronger CTA hierarchy.