Lifecycle fundraising system
A conversion system for charity: water’s monthly giving programme. Homepage modal, donation page, four audience segments, a branched journey, and four emails that turn a visit into a Spring membership and protect the first 90 days.
Designer / Visual Creator
Leah Knipe
Disciplines
Strategy, UX
HTML
Preview
Project Duration
Portfolio case · lifecycle system
Convert high-intent supporters into recurring Spring members and strengthen early donor retention through the first 90 days.
After Join. The gift is on the first screen.
Join, Send, or close. Three exits.
Proposed logic. Join, Send, or close.
Prospect · Abandoner · One-time · New member.
See live HTML preview →
URL: https://fancy-centaur-235108.netlify.app
They left the donation page.
Welcome. No ask.
First month. Thank you. No ask.
